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The £150 Apple Secret They Don't Want You to Know...

The £150 Apple Secret They Don't Want You to Know...

George Beecroft
May 23, 2025

👋 Hey guys - Noah here,

Ever wondered why you can get a brand new MacBook cheaper on Amazon than from Apple's own shops? This isn't a glitch in the matrix - it's actually a clever business strategy that can save you serious money.

I was chatting with a mate who just saved £150 on a MacBook Air by buying from Amazon instead of the Apple Store. Same exact product, massive price difference!

🍎 Why Would Apple Allow This?

It seems crazy that Apple would let other retailers undercut their prices, right? But there's a method to this madness:

* Apple gives retailers like Amazon wholesale discounts (typically 10-15% off)

* These retailers can then pass some of these savings on to you

* Apple still makes a profit, just a slightly smaller one

* They reach more customers who might not shop at Apple stores

💰 Amazon's Clever Game Plan

Here's where it gets interesting. Sometimes Amazon barely makes any profit on Apple products - they might even lose a bit of money on each MacBook they sell!

So why would they bother?

It's called a "loss leader strategy" - they get you in the door with a cheap MacBook, knowing you'll likely buy:

* Cases (£30 retail, perhaps £3 manufacturing cost)

* Screen protectors

* Dongles and adapters

* AppleCare+

* Other accessories with MASSIVE profit margins

These high-margin accessories are where the real money is made. Amazon might make very little on your £999 MacBook but rake in profits on the £100+ of accessories you add.

🤔 When to Buy Direct from Apple?

While Amazon is usually cheaper, there are good reasons to buy directly from Apple:

* Customisation: Want more RAM or a bigger hard drive? Only possible direct from Apple

* Trade-ins: Apple lets you trade in your old devices for credit

* Experience: Better customer service and that premium shopping experience

* Education discounts: Students can save up to 10% at Apple

💡 When to Buy from Amazon?

Go with Amazon when:

* You're happy with the standard configurations

* You want to save money (often £100-200 on MacBooks!)

* You have Amazon Prime for quick delivery

* You don't need the in-store experience

🔍 My Personal Strategy

I always check both options before buying any Apple product. Sometimes the Apple Store has exclusive deals or education discounts that make it cheaper.

But for standard products, I've saved hundreds over the years by shopping around. My last MacBook was £170 cheaper on Amazon than directly from Apple!

💲 Track All Your Spending in One Place

Speaking of saving money - keeping track of all your spending is the best way to save across the board, not just on tech purchases.

I've been using Snoop to manage my finances and it's been a game-changer. This free app links to your bank accounts, helps you budget, and even shows where you can save on bills and subscriptions.

It's already helped me identify over £400 in potential savings this year alone!